How We Work
Disciplined venture building, not idea theatre
We apply evidence, product discipline, engineering standards and commercial accountability to decide what should be built and how it should reach the market.
Decision Gates
Six gates every opportunity passes
1
Problem
Is the problem important, specific and evidenced?
2
Customer
Is there a clear customer with authority and willingness to act?
3
Advantage
Can the venture develop a defensible product, capability, data position, IP or distribution advantage?
4
Partnership
Does each party contribute meaningful assets and remain accountable?
5
Economics
Is there a credible model for revenue, margin, ownership and continued operation?
6
Execution
Can the product be piloted with realistic resources and an appropriate risk profile?